LOCAL MEDIA
Female Magazine, Sept 2009 Issue, pg 340
“Sweet Treats” by Marliana Azmi
“No surprise that Su serves up cakes in beautiful designs all created all by her…. If cake is not part of your guilty pleasures then treat yourself to the cookies: equally beautiful and tasty!”
Flavours Magazine, Sept-Oct 2009 Issue, pg 70-71
“Cupcakes Go Local” by Huen Su Yin
“Recipes by: Huen Su-Yin us making a name for herself for custom-made wedding cakes and cupcakes using fondant or sugar paste. A graduate of the Notter School of Pastry Arts in Florida, USA, Su-Yin also sells brownies, layer cake and cookies at her retail outlet.”
Y3K Recipes Magazine, Jan-Feb 2009 Issue
“God of Fortune at Your Door!”
Y3K Recipes Magazine, July-Aug 2009 Issue, pg 85
Write up on Delectable
“This establishment is not merely a bakery with delicious treats, it’s the little details and that touch of style that makes all the difference.”
KLue Magazine, Volume 129 . July 2009 Issue, pg 73
“KLue Blue Chilli Awards 2009 – Finalist Profile” by Sarah Chan & Myra Mahyuddin
“Su-yin’s baked creations are quirky and elaborate art pieces that take unusual forms…. Over a short time; she quickly proved that she had undeniable talent in the kitchen.”
Square Rooms Magazine, Volume 9 No.4 . July-Aug 2009 Issue, pg S10
“Delectable Architecture” by Yvonne Yoong
“The architecture of Delectable is so aesthetically pleasing that you almost feel like taking a bite. Just like the cakes sold here.”
KLue Magazine, Volume 129 . July 2009 Issue
“Su is known for her eye popping design. Su-Yin built a boutique that catches your eye with its charming, wistful design. The cupcakes in pretty pastel colours, couture cakes (made to order) and cookies look too good to be eaten. One of everything, please!”
Flavours Magazine, July-Aug 09 Issue, pg 11
“Delectable Designs”
“The passionate young cake artish creates impressive and delicate masterpieces on order. Each creation, whether it is a towering four-tier wedding cake or a small cupcake, features an amazing attention to detail crafted out in fondant or sugar paste.”
I.M. Magazine, Volume 3 . July 2009 Issue, pg 71
“Every creation made with passion…”
Bridal Trend Magazine, Aug 2009 – Jan 2010 Issue, pg 218
“Special Arrangement” by Agnes & Ellie
KLue Magazine, Volume 132 . Oct 2009, pg 81
“Cake Couturiers: Favourite Creations” by JK
“50 of Malaysia’s favourite foods.”
Best Food Junction Magazine, Feb 2009 Issue
“It’s All About Making It Personal”
“Personalized gifts from the heart on Valentines day”
Best Food Junction Magazine, 2009 Issue, pg 74
KL Design Week Secret Tent Event
50+1. Malaysia Booklet Collector’s Edition, 31st Aug 2009 Issue
Female Brides Magazine, Issue 8/2008
“Nature Pallette”
Female Magazine, November 2009, pg 232
News Straits Times, 17th July 2008, pg 6
“Why cake business will blossom” by Suzanna Pillay
“The shop is “young” in sync with youthful tastes, fun designs that inspire and provoke thought.”
New Straits Times, 30th March 2009, pg 13
“Love for baking cooks up entrepreneurship” by Rozana Sani
“For someone armed with a degree in construction management and property from University of New South Wales in Australia, it seems strange that Huen Su-Yin has chosen baking and catering as her line of business. Nevertheless, the Ipoh born lass is charging full steam ahead, blogging as she goes about her venture. ….. Cookingismypassion.blogspot.com just celebrated its third anniversary and it has crossed 1,128,000 hits.”
Malaysian Today, 13th. August, 2009, pg 16
“Sweet Su Yin” by Pauline Wong
“Meet the sugar artist and baker with an eye for detail and an apetite for life. We recently met up with her to find out about the sweet success she’s carved out for herself this far. … Delectable is a radical new trend of designer pastry themed products which are wholesome, fun and inspiring.”
The Star, 15th July 2009, pg T2
“Spicing Things Up” by Ian Yee
“There are not many specialist cake shops around where you can commission a cake to a design that you want exactly…… Su Yin’s nominations was based not just on her talents in baking and sugar sculpting, but also her determination and the recent success of her business, which went from an online business to a thriving store.”
The Edge Financial Daily, 28th February, 2009, pg 22
“Fondant takes the Cake” by Grace Chin & Mabel Ho
“… Huen is undoubtedly adventurous and accomadating in her approach towards her art , and her clients…The end product becomes a piece of art that is very close to her having laboured over perfecting the details with precision.”
Corporate Journey, Issue No. 49, October 2009, pg 48-50
“Delectable will make your dreams come true by designing a special & favourite cake of yours.”
Bridal Trend, Issue August 2009 – January 2010, pg 218
“An Interesting Love Story” by Agnes & Ellie
“This prestigious cake shop is filled with gorgeous cakes that always captivate attention”
Oriental Daily News, 14th August 2009, pg 6-7
“One will definitely feel happy upon savouring her cakes as the moment you have them, there’s joy in your heart”
Newtide Magazine, April 2010, pg 86-89
“You cannot be afraid of failure. You have to just look forward and face whatever is in front of you and you will overcome it”
Female Brides, Oct 2009, pg 96-97, 160
INTERNATIONAL MEDIA
The Sydney Morning Herald – The List, Feb 16-22 2009 Issue
“Meet the blogger”
“Su Yin Huen; of The Journal of a Girl who Loves to Cook”
International Cake Exploration Societe, Volume 30 . Issue 8 . May 2009, pg 15
Convention Photos
“Indian princess on a bed of sugar lotus florals. Medium: Pulled and blown sugar; fondant and gumpaste.”
AWARDS
Honda Our Challenging Spirit 2009
Winner
“She pours her heart, soul and sweat into each and every creation, lovingly creating masterpieces for each of her clients who she considers friends.”
The Edge, People & Places, October 24 2009, pg 6-7
“Launch of Noemia” by Anandhi Gopinath
“Celebrate the launch of the new watch collection, Noemia and meet six outstanding Malaysian young women who embodies the value and ideals of the collection.”
TV/RADIO INTERVIEWS
BFM Radio Interview
NTV7 Breakfast Show (30th July 2009)
Jia Yu Channel
